Storefront glass that only works half the day
A dealership or retail storefront pays for premium road frontage, then lets its biggest asset — hundreds of square feet of glass — go dark at 6 PM, exactly when the evening traffic drives past. Static window graphics fade and stale; digital signage means bolting screens over the glass you paid to keep clear. Meanwhile, inside the showroom, the finance office is a glass box where customers discuss credit scores in full view of the floor. Switchable PDLC film fixes both ends: frosted storefront panes become rear-projection video displays after hours — full-motion advertising visible from the road — and F&I glass frosts per customer at the touch of a switch.
